The red scoreboard clock inexorably counts down second after second, relentlessly eliminating moments of possible success.1 18 Ferrari 488 Liberty Walk LB Performance in Pearl Yellow B N BBR or MR
There goes another one.
And another one.
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With dogged determination, the young player takes the pass and makes another drive to the basket, hoping this will be the time that he lands the shot.1 18 Ferrari California T Open Top Diecast Car Model Burago BBU16007 white THE shot. With just breaths left in the game, and victory just inches away, he jukes around the last defender, dribbles one final time, and launches the leather sphere of success into the air.
Will the shot land, transforming the gasp-filled arena into a mass of cheers? Or will it hit the rim and bounce defeatedly down to the court…1 18 Ferrari F50 Azzure bluee by MIRA Made in Spain
There are so many poignant parallels and magical metaphors that marketers like us can draw from a story like that. 1 18 Ford New Mondeo 2017 diecast car model Toys Boy Girl Gifts WhiteA moment that might have been drawn as much from an NBA game as a youth league pick-up game. Or for that matter, from any sport at all.
Yet what matters most to us is an element that’s not even mentioned explicitly, it’s only implied for those who understand the game.1 18 Frontiart Mercedes SLR White Open Close Version limited production to 99p
…the young player takes the pass…
Did you miss it? It’s subtle… Who did this determined player catch a pass from?1 18 GMP 1967 CAMARO 1 Of 750
1 18 green light GREENLIGHT Fast & Furious Dom's 1970 Dodge Charger Dodge Charge A teammate.
Basketball is a team sport.1 18 GT Spirit Chevrolet Camaro SS Fifty Anniversary all Grey GT191 Leather Base And like every other team sport, getting to the end of a game where one final score to beat the buzzer can potentially win the match requires an entire game full of team work and support.
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Taking the shot when you have an opportunity to do so is incredibly important, both in sports and in business.1 18 GT Spirit OTTO Bentley Continental GT V8S 2015 Green GT077 But there’s no way you can be in position to take that shot if you aren’t surrounded by a team that’s helping you to get to that point.
1 18 GT Spirit Porsche 911 GT3 RS in Baby bluee GT139 That’s the entire idea behind 360 Marketing Squad.