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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Orc & Goblins Warboss & Big Boss - Warhammer Age of SigmarTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Märklin H0 4081 Transport Control Car BDNF 2. KL. Illuminated Light exchange OVP They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.2008 Kyle Busch Autographed Pink Susan G Komen 1 24

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Model Best 1 43 9190 Alfa Romeo TZ 1 Sebring 1964 Stoddard-Kaser OVP

There are logistical and personal challenges to migrating an entire community, like:

• What if engagement totally dies?F1 Mercedes W07 Lewis Hamilton 2017
• What if we lose all the activity from our old community when we transition?
• What if members don’t move?USA Army American Hummer Tactical Vehicle 1 18 Military Armored Car Diecast HOT
• What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW Koala 'T' toys - VINTAGE 1979 - MINI MIND ELECTRONIC MEMORY GAMETo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

Do you have a Customer Advisory Board (CAB) or customer advisory council?SPACE SHIELD Rare Play & Time G&W Vintage Electronic LCD LSI Handheld Game CIB A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NEW HO ATLASREADING ROAD TRAINMASTER Ph 1b LOCOMOTIVE W QUANTUMRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Peg Perego 12V Polaris Sportsman 700 - Red Compatible Replacement Battery

It’s time to change that. It’s time to mobilize your CAB for action.

 

In today's global economy, you're no longer competing with just the businesses in your town.2 Game Bundle IF YOU HAD TO + NEVER HAVE I EVER party game adult game SEALED NEW You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. STEM Project - Grow worms on Mars or the Moon - Easy STEM Science Fair ProjectYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Sunset Models Q2 3rd Rail PRR Brass Steam Engine Locomotive Tender 4-4-6-4It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

• 95% of global consumers said good customer service is an important influencer of their brand loyalty [Team Yankee Painted US M-60 Tank Platoon (5 tanks) w Co and Card]
• 61% have stopped doing business with a company due to poor customer service [Hubsan X4 H216A H501M H501A H507A pro RC Quadcopter Spare Parts HT009 Remote]
• 75% of companies believe they’re customer centric, while only 30 percent of consumers agreed [Capgemini]

Clearly, there’s a major divide between perception and a hard reality.Bp55-0, 5 märklin h0 AC van beers Hannovers special lindener special

So how do you create a great customer service experience that puts you on the right side of these statistics?